7 Easy Business Optimization Solutions for Your Web Site

7 Easy Business Optimization Solutions You Can Apply to Your Web Site Today

Finding affordable business optimization solutions for your Web site can some time be a challenge. Many of the Web site owners I talk to on a daily bases are small business owners that have a limited budget when it comes to advertising and even smaller when they talk about their Web site. One general consensus is that they all know they need to beef up their Internet presence but they all believe the only way to do that is by hiring a company who specialized in Internet Marketing or Search Engine Optimization. What many don’t realize is that with a little time and effort they can apply some basic optimization solutions to their site themselves and usually for free if they are dedicated to making their Web site succeed.

Being a small business owner myself I know how hard it is to juggle advertising dollars and get the most advertising for my money is important. I am going to share with you a few tips on how you can have a sucsesful on-line presence by just putting a little time and effort into your site.

#1 - For Your Visitor

Lets start by taking a good look at your Web site. We all look at our site so many times often we overlook the obvious. Pick up the phone or drop an email to some of your most loyal customers and ask them what they would want to see on your site to help them be better informed about your product or services. Ask them their thoughts and comments on your site. Ask them to give you their honest opinion. Do they see anything that they could suggest to make it better for potential customers? Is there any specific information they fell would benefit a new visitor? It is amazing how getting the prospective of your customer will often open some windows you may have never thought of before and the greatest thing is it does not cost a dime.

Another great way to see how your visitors are using your site you may want to apply some click tracking software to your Web site so you can see how people are navigating through your site. It may be a real eye opener to how you have your pages set up. It will tell you just where and what your visitors are clicking on. Visit http://www.Crazyegg.com and apply a small piece of code to your Web site and start tracking your visitor’s clicks you’ll be surprised at what you discover.

#2 – For Your Visitor

While you are taking a look at your Web site have you given your customers easy access to your contact information on each and every page? Many Web site owners overlook this important aspect. You need to make it easy for potential customers to contact you. You want them to be able to find a way to contact you on each and every page and not just on a contact page. You’re working with split seconds every time someone lands on your page. Make it easy for them tell them exactly what you want them to do. Rather then just saying Call Now! Give them specific instructions.

For Example:

Go pick up your phone and call us now to hear more about this special rate. Time is limited so call now at 800-555-1234

Buy today to take advantage of free shipping ... delivered right to your front door in 48 hours!

Little things that you may not think are important usually are the things that result in making a sale or not. One important factor in advertising is trying to find ways to make what you say different then everyone else. Those that stand out in a crowd are usually the ones that are making the sale.

What can you do to make your information different? Think of your competitors and what they are doing then you do the complete opposite.

These are just a couple of Web design and layout tips to help with your business optimization solutions that will mostly benefit your visitor. Now lets concentrate on a few that the search engines will favor


#3 – For Your Visitor & Search Engines

You only have 3 seconds to capture someone’s attention so start your business optimization solutions right at your title tag. Go to your home page and make a mental note of your title tag (look in the upper left hand corner of your browser the words listed there are what it says in your title tag.) Now go do a search using your most relevant keyword phrase (what you want your visitors to find you on when doing a search) and look at the results that come up.

Look at the title of each result on the first couple pages. How compelling are they? Do they intrigue you to click on them by reading what is listed there? People are looking for instant gratification and they will read the results and normally will click on those that compel them to do so. For example let’s take a look at these results for coffeehouse:

Out of the following results which would you be more inclined to click on?

• Depot Coffee House
• Discover a Cup of Europe at Eurotazza® Coffeehouse
• DJ’s Coffeehouse
• Coffeehouse – Savor the Flavor of Brazilian Coffee

By addressing the instant reaction of your potential visitor you’re compelling them to click on your ad by writing a good title but you’re also creating a keyword rich
title tag that the search engines will favor.

The first impression most Internet users get of your company is the way you describe your site so use your title tag as the most part of your Web site.


#4 – For the Search Engines

Is your Web site compliant? A quick check of your HTML code will reveal if your site is complying with the W3C. I would recommend running your site through http://validator.w3.org/ to test your website for compliance issues with W3C.

Here is a short definition of what W3C compliance is;
The W3C is the World Wide Web Consortium and basically, since 1994 the W3C has provided the guidelines by which websites and web pages should be structured and created.
• Compliance help insure accessibility
• Compliance helps insure that your website is accessible from a number of different devices; from different browsers to the growing number of surfers using PDA?s and cellular phones.
• Compliance will also help insure that regardless of the browser, resolution, device, etc. that your website will look and function in the same or at least a very similar fashion.

Being compliant doesn’t necessary benefit you in terms of SEO at this point, however many of the processes you go through to get compliant code will automatically improve your “on page” factors and it will rule out a lot of crawling/indexing issues.

#5 – For Your Visitor

Pre-qualification of your visitors is one of the biggest problems many companies make when developing a Web site. Say your Web site is about “cell phones” and you’ve set up your site only for the keyword phrase “cell phones.” Do you know the competing pages for the terms “cell phones” is over 246 million?

Even as a Professional SEO I know it’s going to be pretty hard to compete with those kinds of numbers. Let’s say we break the keyword phrase “cell phones” down to the lowest and most detailed search giving your visitors exactly what they are looking for.

If I was working on this site I would be working on pages that are more concentrated around detailed keyword phrases.

• cell phone – competing pages – 246,000,000
• cell phone ring tones - competing pages 494,000
• custom cell phone ring tones – competing pages 225,000
• make custom cell phone ring tones – competing pages 177,000
• make free ring tones – competing pages – 31,700
• star trek ring tones – competing pages – 5,110
• family guy ring tones – competing pages - 1,950
• like to make my own ring tones – competing pages – 3

By spending just a little research time I was able to find some valuable keyword phrases that could be used to open additional windows into a cell phone site. The key is opening as many windows into your site as possible. Once you have given your visitor exactly what they’re looking for you have already earned their creditability and they most likely will spend additional time on your site looking at what else you have to offer.

Take a look at your site. Do you have a separate page for each of your products or services? Are you breaking it down in the smallest lowest detailed search?

Think of it this way …the search engines goals are to return the most relevant results to its users so break down your keyword phrases into the most detailed result and you are bringing very happy visitor to your site.

#6 – For Web Site Exposure

No one knows more about your product or service than you do so take your knowledge and put it down in writing. Nothing will give you more creditability then having a visitor reading something you have written about your industry. Still the power of the written word is priceless.

There are a number of Web sites on the Internet you can submit your articles to along with posting them on your own Web site. Most Web site owners think their Web site is just a place just to list services and company info. What some forget is most Internet surfers do much research before deciding to hire someone for a service or buying a product. Normally when someone is searching for they are gathering as much information they can about the product first. If they’re coming to your Web site reading valuable information about your industry and products they are immediately going to feel you are an expert in your field.

We are in a world laden with advertising so when writing about a particular product or service by-past the industry hype and stick to the facts. If your readers think you’re writing sales pitches they will instantly hit the back button. Give them detailed information or how to properly use your products something that will be of value to them.

Here is my top list of article marketing Web sites that you can submit your articles and remember the most important place for them is on your own site.

• www.BusinessKnowHow.com
• www.ArticleDashboard.com
• www.Buzzle.com
• www.ArticleBiz.com
• www.EzineArticles.com
• www.ArticleCity.com
• www.ArticleAlley.com

I found a great resource to get your content indexed on Google within 24 hours. Check out http://www.scribd.com. Be sure to read the terms of service Scribd does not like anything that resembles advertising.

#7 For YOU!

Learn learn and learn some more!

One of the best things you can do for your site is to learn as much about search engine optimization and internet marketing as you can. There are a number of free and affordable resources you can use to learn exactly what it takes to perform better in the search engines.

To start with here is a list of Blogs you can subscribe to so you can keep up to date with the latest changes on the Internet:

• http://www.searchengineacademysc.com/blog
• http://www.mattcutts.com/blog/
• http://blog.searchenginewatch.com/blog/
• http://www.keiobservationdeck.com/
• http://www.sew-wrc.com/idea-motivator/

A couple Internet Marketing Newsletters to subscribe to:

• http://www.internetmarketingsecrets.com/
• http://www.marketingpilgrim.com/

Affordable On-line Training:

• http://www.onlinewebtraining.com/
• http://www.sew-wrc.com/

For a qualified SEO Training Center near you try:

• http://www.searchengineacademysc.com

Sign up to receive FREE SEO Tips at:

• http://www.searchengineacademysc.com/seo-tip.htm

There’s no substitute for a little hard work and learning some small business optimization solutions starts right at your computer!

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Websites: Start to Finish

Wanna Website? Better yet, wanna website within your time frame and budget? Choosing the right designer for the job is critical for success. But before you hire, or even interview designers, you need do some “goal-searching”. Defining your scope and educating yourself will help keep delays and disappointments to a minimum.

Every company needs a website which should include their logo, marketing message, location, phone number, and products or services. Your ultimate site may include information collection, product sales, or integration with internal systems. Once you determine what you expect from your website and what functionality you need, you can begin searching for a web designer. Bear in mind the best design professionals act as consultants – understanding your scope, and proposing solutions.

Step 1: Build a “Wish List”

Whether you're creating a website from scratch or updating an existing one, the first thing to do is to identify your goals and objectives. It’s not good enough just to have a website; you should expect tangible results from the investment and setting goals will help you measure your results. Here are some common website objectives. Do you want to:

• Provide information? Many businesses just need services offered, contact information, directions, and hours. This type of website is the least expensive and works for doctors, dentists, restaurants, vets, local stores, pet service providers, and other small businesses.

• Sell your products online? An Ecommerce solution is more expensive, but can yield big profits for companies that offer unique products and can ship them.

• Provide customer support or customer service? Many companies have reduced staff just by including FAQs, Email capability, complaint forum, policies, instructions, troubleshooting tips, use and care info and more on their website. Some solutions include Real-Time chat with a customer service representative.

• Gather data for sales or marketing purposes? Like email messages, newsletters, testing products and services. These features can be added to static and Ecommerce websites.

Once you know the goals, you can address more specific questions:

• Do you need a URL (domain name) purchased?

• Do you need a hosting service for your website?

• What pages do you need to include in your website to meet the goals listed above? (About, Location, Rates, Menu, Services, Products, Customer service, Press Releases, Articles, Sign Up pages, Photo Gallery, Events Calendar, Archives)

• Do you need interactive features? (database connection, order tracking, log-in, calculator, or any feature where visitors would interact with your site)

• Do you have a content writer or do you need to have that service provided?

• Do you need to have photos taken or stock photos purchased?

Your website can be as simple or complex as your imagination and budget. Having your “wish list” will help the designer develop an accurate quote, schedule and resource list.

Step 2: Gain an Understanding

Understanding how a website is created is important. If you’re not educated in the basics, you leave yourself vulnerable, risking a poor vendor choice and unexpected problems.

Website design and development is a two-fold process that involves three parts. It consists of design (front end), what your website looks like (including images and text). Graphic designers concentrate on the front end, choosing appropriate images, fonts, and layout. A good designer has an understanding of what works visually on screen, how a visitor scans a page, and what technical limitations exist for web development. Your designer will rely on you to provide the content – written and visual, or help you find a writer and secure photos as well.

The second part of the process is web development (back end), programming needed to make your site functional. A good web developer will know several programming languages, most importantly HTML (Hypertext Markup Language). This code allows browsers to display images and text. Other code terms you may hear are:

• Javascript – for simple client side interactivity, pop ups, and some animation.

• DHTML – for interactive menu navigation

• ASP and PHP – for customization and interactivity (database connectivity, account information).

• CSS – control the look from a central file.

• Flash – creates interactive menus, tools and animated messages.

The third part to consider is future growth and updates. Most websites should be updated at least three or four times a year. Retail stores may want to change featured items weekly, and Ecommerce sites may need daily updates.

There are three ways to handle ongoing maintenance:

• Your design team makes updates. Typically you’d pay a set monthly fee, or by the hour.

• You make updates. Upgrading to include a content management system would allow edits of text and some images without programming skills. Cost depends on complexity.

• Your staff makes updates. If you have the staff in place or have the budget for an additional person, this option may be cost effective and give you more control.

You may find a combination of these solutions fits your needs. For example, your Ecommerce website allows you to add, change and edit products, but other parts of your site need the attention of a designer.

Step 3: Compare Options

Some firms can provide all the services needed to fulfill your wish list. These types of companies may have a staff of designers, developers, and technical support, or they may outsource portions of the job to another company, or to freelancers. Having your website designed under one roof provides these advantages:

• One point of contact and project management

• Better communication and integration of job elements and phases

• Big picture performance rather than simply completing daily tasks

Many larger companies offer other marketing services, such as email campaigns, search engine marketing, and other programs to help drive visitors to your website. Be sure to ask what additional services are available, whether you think you may need them or not.

Narrow down your choices for design companies – you need to select a group that will complete your project on time and within budget. Start by looking at the designer’s portfolio. Established design companies have a comprehensive portfolio of work on their website. Thoroughly review the portfolio for samples that have the same features you’re interested in (design style is important, but a good designer should be able to create a variety of looks). Features are super important because a company that designs a gorgeous static website may not have the programming capabilities to create a database driven Ecommerce site for you.

Here are 10 Clues that point to a successfully completed design project:

Clue #1: If you’re looking to hire a designer and they don’t have a website… RUN! These days there is NO excuse not to have an online presence for your advertising and marketing company.

Clue #2: If all or most of the samples on a web designers site say “Coming Soon” or “Page not found”… RUN! Obviously they’re probably a company that doesn’t finish projects.

Clue #3: If their portfolio has many samples, but they’re all for the same campaign or company (and one you’ve never heard of)… RUN!! Most likely these are samples done for design school, not real world business.

Clue #4: If their website or work samples have typos, broken links and outdated information… RUN! If they’ve done it before, they’ll do it again.

Clue #5: If you’re interviewing a designer and they don’t ask the three key questions… RUN! Your designer has to have these questions answered: what does the client do, what does the client want done, and what is the project deadline.

Clue #6: If you have trouble getting the design company on the phone, or they’re not answering your emails in a timely and efficient manner… RUN! This is just a foreshadowing of what’s to come when the real work begins.

Clue #7: If you don’t get a price quote (and or printing estimate) in writing… RUN! Verbal estimates are amateur, indicating that that designer is as well.

Clue #8: If the price sounds too good to be true… RUN! It probably is too good to be true. You’ll either never get the final project completed, or you’ll get what you pay for. Get several quotes to see what the ballpark figures should be if you’re new at this. And don’t rely on internet companies as many are in foreign countries making communication impossible, and again… you’ll get what you pay for.

Clue #9: If you aren’t asked to sign a contract… RUN! Do you know what the payment terms are, who owns the copyright, are there royalties or usage limits, and so on. Don’t hire any contractor without some agreement in writing.

Clue #10: If you aren’t asked for money up front… RUN! Think of it as a retainer, and typically, an assurance that your job is taken as a serious priority. If you’ve gotten to this point with your research, a deposit of 30 or 50% shouldn’t scare you.

After looking at samples, check references. Get a minimum of three and ask these questions:

• Were deadlines met?
• Was the company flexible?
• Did they make suggestions?
• What were their strengths?
• What were their weaknesses?
• Would you hire them again?

There are tons of reputable, talented, and yes, affordable creative service companies around. The care you take at the beginning should pay big when you receive a finished project that’s what you expected (or better), that’s within budget, that’s on time, and most importantly, that’s effective at meeting your marketing goals.

Step 4: Getting Started

Your selected website design team will interview you to understand your business, your goals for the site and your budget. They should prepare a project plan with pricing which lays out each step of the project, who is responsible for what, deadlines, included features, pricing, and extras with their costs. A contract is a must! Make sure your contract lists who owns what, the terms, the deadlines, and the method of approving additional charges.

Armed with good information, a well-thought out plan and scope, and answers to some questions up front, your website development should be smooth and painless from start-to-finish.

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What is Fantastico?

Fantastico is a program that comes with most hosting packages, integrated with the popular online control panel- Cpanel to offer web hosting useres the ability to install popular programs and scripts. The installation of these programs and scripts are significantly simplified, all with the ease of a click of a button. Web-hosting users are able to install multiple instances of popular open source programs for their web design needs. For users who intend to get their sites up and running in minimal time, Fantastico is the perfect solution.

Also referred to as Fantastico Deluxe, the popularity of this program seems to just keep on growing, and with good reasons. An interesting feature of Fantastico is that it is updated on a regular basis to ensure that users will always get the latest software patches and upgrades. Users will have that peace of mind of knowing that their scripts are kept up-to-date with security updates and functionality improvements.

It is important to note that Fantastico is available for Linux / PHP web hosting only. Having said that, this is not to be mistaken with its compatibility with the user’s operating system. Linux / PHP web hosting works perfectly fine for users using Windows as their operating system. In fact, most of the web hosting services on the web are running on Linux system.

Fantastico Deluxe also normally comes with Templates Express, which is a series of static templates for website building. This reduces the hassle of having to build websites from scratch, especially for beginners. Webmasters can expect to easily set up a fully functioning dynamic website and has many features such as polls, calendar, weblinks, message comments etc. Other features include multiple polls, templates, unlimited options, IP logging, IP locking, cookie support, comment feature, vote expire feature, random poll plus more. Fantastico includes easily over 40 scripts for you to choose from. For the more experienced users, you would notice that Fantastico is an amazing cPanel/PHP based Web application. It automatically installs preconfigured PHP/MySQL scripts and databases into a Cpanel-managed virtual host.

In short, Fantastico is ideal for any web designer or developer, ranging from someone with no knowledge of building websites to an expert web designer. It provides streamlined development and management process of your website, thus ensuring a hassle-free and a greatly reduce human error in web designing activities. The best part is that Fantastico would normally come as default and for free with every cPanel hosting plans and WHM Reseller accounts. So, needless to say that the next time you go on search for your web hosting solution, having Fantastico is a definite must.

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What is FrontPage Hosting?

FrontPage hosting is a niche market offering in terms of support for a web authoring software product. It is run on a Windows operating system. The FrontPage software itself refers to a complete package for web site creation, flexible web site management, and the ability to edit and format HTML. All these can be done through an interface that is user-friendly and easy to use especially for those already familiar with Microsoft Office. FrontPage hosting is designed for users who use a lot of dynamic functions for their websites and require FrontPage specific features like photo gallery, active web pages or if they are running FrontPage bots. It is a great platform for users who want to host their small or large e-commerce sites.

FrontPage Hosting is comparable with the normal hosting services but is differentiated by its ability to support for various FrontPage extensions. In fact, FrontPage can only work in perfection if the hosting provider has FrontPage Server Extensions installed. In terms of price, the normal cost for a FrontPage hosting is comparable to the normal Windows or UNIX hosting.

In view to extend the functionality and capabilities of the FrontPage hosting, FrontPage version 2003 was developed. It offers additional useful features such as a new photo gallery, usage analysis reports and instant team web sites. The features such as easy-to-use dropdown menus, check boxes and radio buttons enables easy website development and ensures pleasant experience for beginners in web development. There are also dynamic web templates for quick site modification. Remote sites can be connected to easily using the web import dialog can Secure Sockets Layer (SSL). It also provides a great advantage for data-driven websites where people can be connected in various methods through Extensible Markup Language (XML), using a WYSIWYG (what you see is what you get) editor.

In conclusion, FrontPage hosting is a very feature-rich solution especially for beginners in web development who are already familiar with the Microsoft Office environment. The FrontPage web development software works perfectly with FrontPage hosting, which is designed to support the FrontPage extensions. This is the right solution if you are looking for a web hosting and web development environment that is easy and quick to learn through a Graphical User Interface (GUI).

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What is Managed Hosting?

Managed hosting is a hosting solution whereby the hosting provider takes care of all the running and administrative tasks of your dedicated server. It is the perfect solution for customers who are looking for a full turnkey service of managing a web server, encompassing hardware, software, space, network and all related requirements. It is commonly subscribed by companies who are looking for a dedicated support to provide 100% service uptime while maintaining a level of control on their servers. The infrastructure, technical support and responsiveness of support provided by the hosting provider are definitely greater than other hosting services.

Managed hosting breaks the traditional method of having to spend capital expenditure up front in purchasing and setting up hardware and software for a server, into an operating expenditure-based model of paying monthly fee for a fully managed service. From a company’s point of view, it is very similar to outsourcing the IT and technical aspects of their online business.

This hosting service is ideal for large online businesses that prefer to focus their effort on their core business rather than having to spend extra resources and time of managing their dedicated servers. Managed hosting greatly alleviates the issues security and performance normally associated to an unmanaged or shared hosting environment. While looking expensive on the outset, managed hosting is actually the cost-effective solution due to the fact that technical expertise, uptime, responsiveness and reliable infrastructure will be guaranteed at a fixed cost.

The service included in a managed hosting extends to products such as private networks, database administration and security products. There are also hosting providers that include managed SQL server hosting services. In terms of server administration, customers can expect services such as load balancing, managed storage, database hosting, connectivity, reporting and monitoring of their servers. Physical maintenance such as equipment servicing would also be covered by the hosting providers. For an additional fee, hosting providers also normally offer software-related services. Definitely this is a solution for webmasters and companies who require fully managed services while maintaining control over the server.

In summary, managed hosting is an environment tailor-made for online businesses to focus on their core functions while at the same time have their web servers run and maintained at peak efficiency by the experts. Furthermore, all these can be enjoyed without having to spend up-front expenditure related to a web server. With an uptime of virtually 100%, businesses can be assured that the servers would function seamlessly with optimum performance.

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What is PHP Hosting?

PHP hosting is a server-side scripting environment that is used to create dynamic web pages. PHP is an abbreviation for Hypertext Preprocessor, an open source language widely used by programmers and web developers. The fact that it is open source gives it a lot of advantages over proprietary programming languages. Due to this reason, PHP has been the most famous server-side scripting language and almost all hosting providers offer PHP hosting services nowadays.

PHP is an object oriented language. The way PHP hosting works is that the web server would filter a request document using PHP and generates the output from PHP to the web browser. These documents are usually in HTML format with PHP tags inside. The tags can be run on both Windows and UNIX servers. In terms of output text, PHP is capable to generate any format such as XHTML and XML.

With PHP, web developers would be able to perform any CGI tasks, such as generate dynamic contents or send and receive cookies. PHP is also capable of outputting PDF files, Flash videos and images on the fly at high speed. This is possible due to its ability to save the required files in its file system and forming a server-side cache.

There are a host of advantages of using a PHP hosting. For beginners, it is a relatively easy language to learn and work on. While for seasoned developers, there are a lot of advanced applications and features that comes with PHP hosting. In terms of cost, it is one of the cheapest hosting solutions as it is an open-source technology. There are also programming tools that come free with PHP hosting, contributed by programmers worldwide.

PHP is especially strong in relational databases, which are used for dynamic contents, product catalogs and e-commerce applications. The relational database application that comes with PHP is called MySQL, which is also open-source. It is known for its high reliability, precision and flexibility. These advantages have made it the more preferred alternative compared to proprietary databases systems.

Overall, PHP hosting is one of the most complete hosting packages available in the industry. It is perfect both for beginners who require easy-to-use hosting services and for advanced users who require powerful web applications. The value that it offers is even more significant due to its inexpensive pricing, especially compared to proprietary hosting services.

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What is Reseller Hosting?

Reseller hosting is a type of web hosting package where we can split up the allocated bandwidth and disk space of a hosting account, and then resell to other individual users as separate hosting accounts. It effectively means that we can buy hosting space from providers in bulk and then subdivide it to be resold to other customers. It is a method for people to start making money of their own with web hosting. Interestingly, reseller hosting requires very little knowledge on how to get started. Hence, practically everyone who is comfortable with the internet can start their own reseller hosting business.

The reseller hosting concept is a rapidly growing industry. This is due to the simple fact that it is an inexpensive way for hosting entrepreneurs to start doing business in this field. This type of hosting is normally used by companies or individuals who want to start a small web hosting company, and also chosen by developers, designers or internet consultants. From the cost point of view, it is a cost-efficient method for webmasters who want to manage and host multiple number of sites with separate control panels. It definitely has the potential to be a very profitable business if the costs and margins are well-managed. Resellers are able to offer custom-made hosting packages for specific customers that perhaps not offered by any of the current hosting providers. This added by the fact that resellers can better control the quality of service since they can pick their servers of choice.

In most cases, the resellers will be given freedom by the hosting provider to create their own packages and offers. Alternatively, most hosting providers would offer predefined packages for resellers to directly sell to customers. Some hosting providers even provide ready sites for resellers to use as a platform to promote their products. To manage the hosting accounts, resellers will be given an interface called the Web Hosting Manager. From there, they can get access to features which typically include payment systems, forms, applications and others. From here, resellers can manage their tasks such as adding domains and setting up DNS entries.

Overall, reseller hosting is great for small businesses or even individuals who intend to generate online profit through the web hosting business. Fortunately, the amount of effort required for resellers to set up this business has been greatly reduced by the ready-made hosting packages and website templates offered by hosting providers. This enables resellers to immediately launch their business without too much start-up hassle and effort. Considering that the market for web hosting is huge, there will be no shortage of demand and there are always opportunities for you in this business.

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What is UNIX Hosting?

UNIX hosting is the most common web hosting platform today. The term UNIX refers to a computer operating system which provides the base operating system architecture for many open source companies including Solaris (Sun), Linux (GNU) and others. UNIX has been around for years and is the choice language for mid-frame computer users. UNIX hosting solutions is considered more available due to open source distribution of its operating system. LINUX hosting is a version of UNIX that has gained popularity because of its stability as an operating system. You will find these two terms being used interchangeably, which effectively refers to the same type of hosting solution.

When it comes to choosing between UNIX and Windows hosting, the main thing to look for is what functions and programming languages that will be required by your website. Primarily, it is a choice between PHP and ASP, in which the former comes with UNIX hosting while the latter comes with Windows hosting. In addition, for plain and ordinary web sites which uses HTML pages with no or little database or dynamic pages, in most cases UNIX hosting would be the best option. UNIX should also be the option should your web site requirements include the use of PERL, PHP or Python.

UNIX hosting is associated with reliability, security and high-performance. UNIX hosting is an open system, which means that its source code is publicly available for free from various web sites. In addition, UNIX hosting providers usually provide free tools and applications that have been written primarily for the UNIX community. These companies are also more technically oriented and most of the systems on offer are custom designed. In terms of complexity, UNIX hosting is a very cost-effective choice, due to its efficient use of hardware. This enables an increased web sites per server ratio, resulting in a decrease of cost of hosting. Naturally for this reason, UNIX hosting is normally cheaper than Windows hosting.

For those concerned on e-Commerce solutions, most UNIX website hosting plans come with features such as free shopping carts. Websites hosted in UNIX web hosting services normally have very high up-time in the order of 99%. Therefore, UNIX website hosting for e-commerce is the logical choice and has become a trend in the market.

The main disadvantage of using UNIX hosting is that your provider may only allow access to your account via Telnet or SSH. Also, when considering the UNIX operating system and UNIX hosting, users need to consider their own technical abilities. A strong working knowledge of UNIX commands is an advantage in order to do customizations beyond the basic needs. There’ll be some minimal time required on learning the basics before you can fully utilize the advantages of UNIX hosting.

In conclusion, the UNIX hosting solution should be your choice if you are using PHP scripting for your website, and also if your website is pretty basic with mainly HTML language. It is also a more affordable option compared to Windows hosting due to its open-source concept. On top of all, it is widely regarded as more stable, secure and scalable.

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What is VPS Hosting?

Virtual Private Server (VPS) hosting is the hosting of separate entities for different customers in a single server. This technology allows the hosting provider to partition and create multiple virtual servers from one physical server. Customers would share the server which includes the hardware itself and the connection. However, they would enjoy the benefits almost similar to dedicated hosting such as their private operating system and file system, allowing freedom of accessibility and security. Hence, VPS hosting can be considered as a hosting environment in between a shared and a dedicated hosting. Ultimately, an advanced performance and privacy can be achieved at a lesser cost than for a dedicated hosting.

In terms of control, customers would be able to access administrative tasks such as changing server configurations, installing software, hosting multiple sites and rebooting the server. Thus it is imperative that customers who require greater accessibility and security of their server to opt for this type of account. If you are planning to move from a shared to a dedicated hosting environment without having to incur significant rise of costs, the logical step is to move to VPS hosting server first. With the price dropping to as low as $10 per month for some hosting providers, VPS hosting is definitely a worthy proposition for a lot of users. Since the operating system and file system are separate for each customer, users can expect a guaranteed share of the server in terms of CPU, disk input/output and network.

For those intending to do reseller hosting, you will be able to have more control on the services that you can offer, therefore having the edge over other resellers in the market. For web developers who plan to set up a social networking website or function-rich blogs, VPS hosting would be a suitable option. It is also a good choice for webmasters who are already comfortable with managing a shared hosting and intend to upgrade their skills on server management, without being exposed to the risks of running a fully dedicated server. Webmasters would be able to install custom applications or change modules for the server. They would also be able to enjoy guaranteed security over the websites that they manage since every VPS environment has its own software to run its hosting and is allocated its own portion of resources, hence reducing possibilities of intrusion.

In summary, VPS hosting is the perfect hosting solution for customers who want the control and flexibility of dedicated hosting at a cost similar to shared hosting. With this technology that enables webmasters to enjoy the best of both worlds, it is indeed a great value proposition.

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What is ASP Hosting?

ASP hosting is a server-side scripting environment that uses the Active Server Pages (ASP) technology. It is designed for dynamic web pages and applications, offering a vast array of functionalities for web developers. ASP hosting is normally hosted on a Windows server, typically an NT server, and can be fully integrated into an Internet Information Server (IIS) or PWS. The concept of ASP is the same as scripts such as Java Server Pages (JSP) and CGI that enables web pages to work with databases and programs in the web server. An ASP web page is easily identifiable with the .asp extension on the URL.

ASP hosting works in similar way as other server-side scripting technologies. When your web browser sends its request to the web server, the web server will call ASP which would process the requested file. It would run any script commands and in turn sends the requested web page back to the web browser. Hence, it is the server who runs all the requests and sends the requested HTML pages back to the browser.

ASP hosting provides a platform for web developers to explore their own creativity and design customized web solutions. Web developers would be able to tap on Microsoft’s programming technologies and design web pages with powerful features. ASP hosting is also considered as an attractive hosting solution with the availability of free training videos on the Microsoft web site. This is extremely useful especially for beginners as they can learn the basic skills of working with ASP technologies.

It is also possible for ASP hosting to be run on non-windows operating systems such as UNIX. Some hosting providers do offer this kind of service, for example making use of ChiliASP on a UNIX server. However, there could be some compatibility issues that may come with it and users would not be able to enjoy the full features of ASP.

In summary, ASP hosting is ideal for web developers who intend to create websites that utilizes the Microsoft programming technologies especially ASP. There is a huge list of applications and features offered by an ASP hosting environment. There is plenty of room for creativity with all these available functionalities, which definitely suits those who plans to develop powerful, multi-feature websites.

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Web Accessibility a Universal Goal!

Introduction:

Over the last decay, an increase number of research were conducted to determine ways Information Technology can assist in meeting special needs to ensure universal accessibility. Findings to date suggest that by being more knowledgeable about accessibility issues, Web designers and developers are able to accommodate end users with special needs.

As we enter the knowledge age, it is no longer acceptable that people with limited or no vision are on their own when it comes to accessing the web, nor those with mobility problems are on their own when it comes to use a hardware. To ignore

website accessibility raises moral, business, and legal issues. It is morally wrong to discriminate

against disabled people on the web simply through lack of thought, consideration, or awareness. Many business web sites designed without considering accessibility issues result in loss of revenue. Some countries, such as the US, UK, and Australia has introduced legislation that requires organizations to adhere to accessibility issues.

In June 1999, the Disability Discrimination Act (1999) has been used to fight for access rights in

Australia. The 2000 Olympic Site Games, jointly developed by Sydney Organizing Committee of the Olympic Games (SOCOG) and IBM was found inaccessible to the blind users, and SOCOG was fined A$ 20,000 [1].

The purpose of this paper is raising awareness among web designers and developers, to achieve universal web accessibility goal. The paper looks at the disability issues and the existing assistive technologies or methods used by disabled users to assist them in accessing the web.

Afterwards, the paper reviews guidelines for good web site design, and provides analysis for designing an accessible website. Furthermore, the paper highlights on the challenges and gaps in the web accessibility area.

Literature Review:

Two years ago, a Conference was held in ‘London’ and attended by representatives of commerce, industry, government, and the IT Sector aiming to raise awareness of the potential benefits of assistive technology to disabled users. The outstanding number of speakers highlighted through number of cases how technology can transfer lives. ‘Sue Bassoon’ a Business Development Manager at IBM said: “IBM’s goal is to have a speech recognition system as good as the human ear by 2010” [2].

The objectives of this literature is two folds: (1) explain how a particular disability (e.g.

visual impairment, mobility restriction, hearing impairment) can impede the use of the web, and what can be done to accommodate special needs; and (2) show how web designers and developers can construct accessible web sites to end users with disabilities, such as visual or hearing impairment.

(1) Disability Issues

The section begins with a descriptive part concerning disabled user functional limitation

and dependence on assistive technologies.

A- Vision Issues:

A web user who has no sight (totally blind) is likely to use the screen reader technology to reads a load the content of the web page. Other web users, with partial or poor sight need to be able to enlarge the text on web page using a screen magnifier.

B- Mobility Issues:

A web user may have mobility problems as a result of an accident or disease such as:(loss of limb, Injury, or aging process). The technologies used by users with mobility problems are:

- Sticky Keys: For users with one finger typing.

- Filter Keys: Ignores repeated strokes for people with hand tremors.

- Mouse Keys: Permits moving pointer with numeric keypad.

- Serial Key: Permits access to alternatives for mouse and keyboard functions such as Foot Mouse.

- Eye gaze: A video camera that racks eye movement as the user look at an on screen keyboard. It is customizable as how long a key must be looked at to be recorded. When system has identified the key looked at the symbol appears and the user look at next key.

C- Hearing Issues:

A web user may be deaf or experiencing problems with hearing due to the natural aging process. To assist those users the audio or video need to be translated to the ASL (American Sign Language) language of the deaf, in which certain signs represent words.

(2) Design for Accessibility

In the above section, the paper provided readers with a general knowledge about disability issues, disabled users, and the existing assistive technologies. This section is intended for web designers and developers, because it provides them with tips and guidelines on ways to design a good and accessible website. There are two main aspects

to take into account:

I- Look and Feel

Web designers need to present a user friendly interface that addresses specific ability needs. The designer should be able to describe ways disabled users interact with a website, and how they move through the pages and how they achieve their goals. Below, are helpful tips that designers need to consider when designing an accessible website.

- Web Designers & Developers; should follow the four principles of visual organization in the process of designing a website which are: Proximity, Alignment, Consistency, and Contrast.

- Web Designers & Developers; must avoid using HTML tables to control the layout, instead use style sheets.

- Web Designers & Developers; should use legible fonts, and font size to allow disabled users to easily change them from the browser interface.

- Avoid poor color contrast in your design, and do not use color for meaningful description.

- Avoid the use of animation, and flash which may affect users with photosensitive epilepsy.

- Avoid using Frames because it can pose problems for technology used by some disabled users.

- Try not to use graphics for menu and button forms.

- Avoid hiding menu items (using DHTML or applets)

II- Content

Web designers should organize content in a way that can provide ease of use and simplicity. Below, are helpful tips that designers need to consider when designing an accessible website:

- Use a clear language, and write short sentences.

For example, a web page should provide blind users with a short summary of what they can find. A Search Functionality is important because a blind person can’t scan the page, and will generally trust first result he/she receives.

- Add Accessible tags and attributes by using rich set of tags to enhance accessibility. For instance, an ALT tag is used to provide a text equivalent for images within a website. The

ALT text description is what the screen reader or talking browser will read to the blind users .

- Use clear link descriptions, and include links that a user can click to skip repetitive regions of the page.

- Ensure the pages are usable when scripts, applets, or style sheets are turned off or not

supported.

- All audio and video content should contain captions, transcription, and descriptive information.

Analysis:

It is estimated that 20% of the population has some kind of disability. The internet opens

a new window of opportunity and independence to disabled users from reading news to banking to conducting business. For example, by using the screen reader technology a blind user can listen to the latest newspaper published electronically. Similarly, a user with mobility problem who can not go out shopping to buy a newspaper, nor use a

keyboard or mouse independently, can rather use the eye tracking software that allow people to use a computer with nothing more than eye movement.

Nowadays, organizations are asking designers to make their web sites accessible and for

good reasons. First of all, the more people who can use a site, the more potential it can

generate. Online stores, in particular have a great deal to gain, since many people with

functional limitation problems, find it much easier to shop online. Most Web designers

are not personally opposed to the concept of making web sites accessible to people with

disabilities. In fact most accessibility errors on web sites are the result of ignorance. A large proportion of web designers and developers have simply never thought about accessibility issues. A small proportion of web designers (4%) do not understand the needs of users with disabilities; another (46%) understand some of the needs of users with disabilities. While only (26%) of designers understand most of the needs of users

with disabilities and can accommodate them [3].

The Challenges and Gaps of Web Accessibility:

In this section, we highlight the challenges and the requirements posed by user needs, to

access the web. We argue the need for a new approach to address accessibility issues, and

include it in each and every web project life cycle.We recognize that the vast majority of disabled users face challenges when accessing the web. Why is this? Is it the lack of technical solutions to meet their needs – absolutely not! You will hear today that there are new technological solutions to address even most extreme form of disability. Is it cost?

Again it is not! Some technical solutions, cost nothing at all, and already exist in software. So, What then? Is it that web applications are being developed that present challenges to accessible design? Is it lack of knowledge and skills to meet their needs?

There does seem a general lack of awareness of web accessibility issues. Web Designers and Developers, need to have a better approach to tackle the problem in each phase of the web development process. For example, during the requirement analysis phase a web developer must define the target audience of the site, and should take into account people with a combination of disabilities. In addition to this, during prototyping phase a web designer must have the knowledge to accommodate end users with special needs, and also the skills to meet their expectations.

Moreover, testing the web site using different

technologies is critical for a successful web site, to ensure it meets the accessibility

standards and user requirements [4].

Therefore, in each phase of the web development process, accessibility plays an important role. Accessibility and Usability should be completely embedded in web design and development cycles from beginning to end.

The future looks bright for web accessibility. It promises to educate web designers and developers about accessibility issues, through training courses offered at universities.

Conclusion:

The Internet offers independence and freedom. But, this independence and freedom is limited to certain users. Many websites are not created with accessibility issues in mind.

Whether it is the Web Designer lack of knowledge or ignorance, they exclude a segment of users that in many ways benefit from the internet [5].

In short, designing accessible websites does not require an enormous effort or time. It simply, requires commitment, and accountability, to achieve a universal goal.

Reference:

[1] Duckworth D. (2003).Web Accessibility in Australia. Retrieved June 18, 2005, from

http://www.tonneten.net/mt/blog/archieves/000024.htm

[2] Conference (2003). IT – The Universal Enabler, London. Retrieved May 28, 2005

from http://www.stcsig.org

[3]Web Accessibility Survey (2003). Retrieved June 24, 2005 from

http://cita.rehab.uiuc.eduu/survey/2002-2003-web-practices.html

[4] Volpon A. (2002). The Life cycle ofWeb Accessibility. Retrieved June 24, 2005 from

http://www.evolt.org/article/The_Lifecycle_of_Web_Accessibility/20/50376/

[5] Bohman P. (2003). Introduction to Web Accessibility. Retrieved June 24, 2005 from

http://www.webaim.org/intro

[6]Mertz D. (2000). Tips: Design for accessible Web sites. Retrieved June 22, 2005 from

http://www-128.ibm.com/developerworks/web/library/w-mertz.htm

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The Benefits Of CRM Software

CRM software, often called customer relationship management software, is becoming much more popular today than it was in years past. One reason for this is that more people understand what the software is and are deciding to use it. Another reason is that the software is getting better and easier to use. It has more features and benefits than it did in the past, and it is also becoming more user-friendly, which is very important. More people today are using the Internet for their businesses. As this trend continues to grow, there will be a larger need for CRM software, but only if it is found to be useful and compatible with the needs that a business owner or manager has.

There are a lot of benefits to CRM software, as well. Managers can use this software to keep track of their customers and vendors and organize them in many different ways. It is unfortunate that so many people only think of CRM software as being a datebook or contact-recording type of software. It does handle these functions, but it does a great deal more than that, which is something that many business people fail to realize today when they are presented with CRM software. This CRM software can be used to record names and dates. However, it also keeps track of sales, returns, important dates such as birthdays and anniversaries. In addition, it can help to remind salespeople of their prior commitments. This keeps them from missing deadlines, meetings, the returning of phone calls, or anything else that will affect the perception of them that their clients have.

Naturally, not missing deadlines is vital to a good business relationship. In addition, the CRM software can help a client feel as though he or she matters to a business. When a client feels important and valued, repeat business is much more likely than it would otherwise be. This is great for the business, but it is also good for the clients, because everyone in the relationship benefits from the efficiency that CRM software helps to create. Without CRM software, there is a good chance that there will be more problems in the interactions that are needed between clients and businesspeople. This is not to say that CRM software eliminates all chance of problems, but it does reduce them.

Those who use CRM software can also be more organized, because it is easier for them to find what they need when it comes to their customers, their vendors, and anything else that they need to keep close track of. It allows them to return calls more promptly, send out birthday cards, and keep customer information stored in a database where it can easily be retrieved by anyone who has authorized access to it. The main benefit to customers is that almost anyone in the company can help them, at least to some degree, because they can get to their information. This benefit of CRM software is the most important one because of the ability to let customers know that they are important to the company.

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Using Crm Software To Gain And Keep Clients

Not all companies use CRM software, and companies that do use it often find that surprising. They know the benefits of the CRM software and how much it can do for their companies. They find that they can get more clients – and keep the ones they have – when they use it, as well. Naturally, keeping clients is vital. However, getting new ones is also something that needs to be done. By using CRM software, clients can be reassured. They are treated well, and they feel as though their opinion matters. Because of this, they often tell others of their experiences with a particular company. In doing so, word of mouth advertising spreads quickly. Those who hear about the quality of the company may then try it, and more clients will be gained.

The way that CRM keeps customers feeling secure, and the way that it brings in new ones through word of mouth work together to allow for a lot of help for companies. It is remarkable how many companies are now moving toward using this software. Generally, it is larger companies. However, this is not because CRM software is not good for smaller companies. Instead, it is because larger companies simply have more difficulty keeping track of their clients. They usually have a larger client base, and they also have more people who may need access to that information. For smaller companies, however, getting and using CRM software can be very beneficial. It enables them to be ready when they grow and their client base expands.

This is highly important for companies that feel as though they must continue to build the number of clients that they have. These companies want to be ready for whatever comes next, and this is a good idea, especially for smaller companies. Larger ones can also benefit , though, because they still want to gain new clients. Just because someone has a good client base, he or she usually still wants more. Clients come and go, and getting a steady flow of new ones will not only help the client base grow, but will also help to replace clients who may leave for various reasons. Even a good company will lose clients. This is often through no fault of their own. Clients may relocate. Some may pass away. Still others may find a better deal, a company closer to home, or something that they feel better about.

CRM software can be used for many different things. Most commonly it is used to store names and dates. However, there are many other things it can do. Companies use it to keep track of their client’s purchases and returns. It is also often used to remind salespeople of important appointments and to ensure that they do not forget their clients. This can mean sending out anniversary and birthday cards, returning phone calls more promptly, and handling many other areas of life that are important to business interactions. Overall, using CRM software is one of the best choices that a company can make.

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What CRM Software Can Do For Your Business

CRM software can do a lot for the business that a person owns or runs and the salespeople who work in it. However, a lot of people do not realize the importance of CRM software so they do not use it. Individuals also often think that CRM software is very complicated, and so they avoid using it because they feel they will not be able to figure out how it works. If it is too hard to use, people will avoid it, and they will find other ways of keeping track of customers. These may or may not work well. Still other individuals may be concerned that CRM software is too costly for them, so they decide it is not cost-effective for their business. CRM software is the right choice for most businesses, though, because it does so much in keeping track of the clients and any issues that pertain to them.

The most important thing that CRM software can do for a business is to keep it organized. Clients and their information is a vital part of business life. Even a small business must make sure that these clients are kept organized. They must not be ignored or neglected because they were somehow lost in the shuffle of people and paperwork that takes place every day. With CRM software, though, there is much less worry about the clients and their information. This software can also help to keep client information safer and more protected. By doing this, the company is better protected from future problems. In addition, the clients often feel better about doing business with the company. Any sensitive information that is provided to the company will not be lost or compromised.

CRM software is a great tool for salespeople as well. It helps to keep them prepared every day for what they must do. Those who work in sales often spend a lot of time each day trying to make sure that they are ready for the next day. They are also concerned about forgetting clients or forgetting appointments. With CRM software, there is a much lower chance of these problems. Everything that the salesperson needs to know about the client and everything that has to be remembered can be easily stored. The only disadvantage to this method is that a salesperson may not take the time to use the system. This, however, would be the fault of the salesperson, not the fault of the software.

For most companies, CRM software is a great way to build business. Not all companies will use this software, but those that do find that their business has been improved. The interaction that salespeople have with their clients is better, and the individuals who need to be reassured that they are important to the company can get that feeling. When they get that, they want to come back. They are interested in doing business with the company, and they feel that their ideas and opinions, as well as their business, are valued.

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What CRM Software Really Is

CRM software is generally mentioned in a lot of specific business circles, and a lot of people are familiar with the CRM term. They do not, however, necessarily know what CRM software actually is or what it can do for a person�s business. For a person to know what the software is capable of, it is important for that person to understand what the software is. There is a common misunderstanding that CRM software is nothing more than a way to store customers� names and numbers, and that any interest in what the software can or should do does not go beyond that. This is, though, a very inaccurate assumption. CRM software provides much more than simply a way to store contacts and remember people�s names and numbers.

Names, phone and fax numbers, email addresses, and physical addressed can all be stored in the CRM software. In addition, however, birthdays, anniversaries, and other important dates can be saved. Returns, purchases, buying information, and how long extended warranties are good for, as well as information on extended coverage plans, are also all addressed by CRM software. These kinds of information are very important to the efficient running of a business, but many small business owners do not feel that having this software is really necessary. This could be accurate with a business for only one or two people. However, even a very small business can have a lot of clients, and those clients can be remembered with CRM software so that there are no problems with their future orders or correspondence.

Especially if people use a company frequently and do a lot of repeat business there, they want to feel like they matter to that company. These people appreciate it when their birthday is remembered, when they are asked to take a survey and give their opinion, or when they are reminded that their warranty is about to expire. People enjoy thinking that the company that they work with and give their money to wants to let them know that they are appreciated. CRM software is very helpful in allowing business people to �remember� their clients with the click of a button. Because the conversations and telephone calls can be easily recorded, people who talk with a customer in the future will be able to see what has been done in the past. This is especially helpful for individuals who may have problems with equipment or services from a certain business.

The CRM software is basically designed to take care of everything all at once, so that all of a client�s information can be easily stored. Of course, it can also be used for vendors and other individuals, because they are also very important to a business. A business can remain on the cutting edge of their industry an keep their clients happy by using CRM software to keep track of both clients and vendors.

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Fun Games to Play With the Family

Many families today do not spend that much time together. Life seems to get in the way, and they end up going their separate ways and doing their own things. However, there are ways to bring the family closer, and one way is through the playing of games. With that in mind, however, it is important to find games that everyone can play, so that they can all have fun and enjoy what they are doing. Without the entire family being able to play, the people that are left out will be resentful and the goal of getting the entire family involved will be lost. Fortunately, there are many fun games available.

Some of the easiest ones to play are backyard games like horseshoes and beanbag toss. These are games that do not require a lot of set-up and preparation. In addition, they have simple rules and they are games that almost anyone of any age can play. Because of this, the entire family from very young children through to the elderly grandparents and even great-grandparents can play them. When games are available for such a large group of individuals, they can really help to keep families together. Sometimes, though, the weather is bad and games cannot be played outside. It may be too hot for everyone to enjoy it, or it may be raining or cold.

When outside games cannot be played, there are family games to play inside. Most people think of video and computer games, and those can be very enjoyable, but there are other games. Many people still like board games, and putting together a puzzle can be a fun family activity, as can doing an art project, making a scrapbook, or looking at family photos. For those that want a different kind of indoor game, though, there are many options that people used to play such as hide-and-seek or sardines. Searching the Internet for these kinds of games can provide parents with a list of many fun activities that the entire family can enjoy.

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The 7 Most Common Mistakes Using Packet-Sniffers

This article is also covered in a "The Sniffer Guy" podcast--available at http://www.interpathtech.com --and--through iTunes.

1) Believing the “Intelligence” of the Software without understanding how it makes determinations.

Software default settings are very seldom correct for YOU. For example, a device may say that a SQL server should respond in 50ms. But, if that device is across a WAN with a 200ms ping time--that is highly unlikely. This causes false SLOW SQL messages. This is only an example, but there are many such alerts and messages based on default "thresholds" within this type of software tool's configuration.

Particulars of your environment may create false alerts or other messages. The definitions of what is an “excessive” delay--latency--broadcasts, etc, are up to you--not the tool.

It's important for you to know the default settings driving alerts and messages. Then, ignore or alter those alerts that are not set best--for your enterprise. Altering them to make the appropriate settings for your enterprise is the best strategy. Too many false flags or alerts numb you into ignoring important ones or--cause you to make serious errors and incorrect decisions that can be Very Very expensive.

Properly used, those features can save enormous amounts of time and show things your own eye would likely miss.

2) Not understanding the Protocols used, such as TCP, HTTP, etc.

What good is a tool that tells you information about how a protocol is behaving if you do not understand the underlying technology? By this I mean the RFC's for the protocols that are relevent to your concerns.

---What is the impact of various protocols working differently for the same application doing the same transaction--in different locations?

---What is expected according to specs--and how is your trace file showing different--or less optimal behavior?

---Why would there be 2 TCP connections from one location and 10 from another--for the same application doing the same transaction?

This short article cannot answer all these questions--but it can show you the types of information that you will need to understand in order to make sense out of the data a trace file will show you. Know the protocols well. Deep understanding of TCP is the basic price of admission. While you may consider this a matter of skill sets, my point is that attempting to troubleshooting a problem with a packet-sniffer while not understanding the protocols is a mistake--and a common one. If you add this point to the first one listed--about not believing all the standard settings on tools--you find that the tool cannot answer anything for you by itself. You need to know what you are looking at. You are the analyst--the tool is just an aid.

3) Not understanding the layer 1 and layer 2 aspects of the topology you are sniffing.

Ethernet and all other topologies have many different specifications, which are altered or outright ignored by many switch or other network device manufactures. You must know the specs and how the hardware you are working with applies those specs--or doesn’t apply them. A classic example is Spanning Tree. There are IEEE specifications for Spanning-Tree but those specifications are just a model...not a law. Each manufacturer has tweaked it in order to create some proprietary advancement to give them a competitive advantage. Sometimes, those advances become the new spec. However, you need to know what is standard and how your equipment varies on that theme. What good is seeing the BPDU's in a trace file if you don't understand what they contain or how it relates to the problem at hand? Again, this may be looked at as a skill set issue but--expecting to solve critical problems with a packet-sniffer while not knowing this about your network is a mistake.

4) Uni-directional SPANs or Port Mirroring & Single-sided trace files.

Often the switch port used by a server you need to monitor is incapable of providing a bi-directional SPAN (Port Mirror). If so, you cannot get answers from such a trace as it will miss critical information. It can be an oversight by the Engineer doing the trace but sometimes it is simply not understood to be such a critical concern--and ignored. Either way, when you have a situation like this you need to bite the bullet and put in a Change Order to get it moved to a fully bi-directionally mirror-able port before any serious analysis can be done.

Here is a good example of why this is so. Picture a Client and a Server. The Server wants to end a specific TCP connection and keeps sending FIN's. Yet, we never see the Client send back a FIN ACK. We do see other traffic between them and know that there is connectivity. So, here are the questions:

--Are the FINs not arriving at the Client--or--is the Client receiving them and appropriately sending back the FIN ACK--which are not getting back successfully?

----If so, then it is most likely a network issue.

--Are the FINs arriving successfully--but being ignored by the Client?

---If so, then it is mostly likely a Server or OS or Data Center issue.

These questions can not be answered with a trace file that only sees one side of the conversation. Two traces, sychronized, are needed to determine the answer to these questions.

5) Incorrect filters--either Capture or Display

An important concept here is that filters add nothing--they only remove--they only filter out. When you say that you are "filtering for" what you mean is that you are "filtering out" everything else. This isn't just semantics as understanding this perspective is critical to success.

Capture Filters:

Capture Filters are irreversible. If you filtered out something that you need to see--you just aren't going to see it. There is no second chance without running the test again.

Capture Filters determine what is allowed in the Capture Buffer. If the data is there to see--great. If you filtered what you need out--you can't change the filter after the fact. A very experienced Protocol Analyst may notice the problem by seeing anomalies that amount to the shadow of the missing data--but most will not be able to tell. And, of course, even if you can tell--you still have to re-test.

This might lead you to think that you should not use Capture Filters--and that is half true. If you don't really need them--don't use them. However, if you are drinking your packets out of the Fire Hydrant--you have no choice. Under those conditions the data will fill up your Capture Buffer is less than a single second.

Another point is that they should be consistent within a Test Design. If they vary too much, they will create false differences that can easily lead the Network and Application Performance Analyst or Protocol Analyst astray.

Monitor Filters:

Monitor Filters are forgiving. They work the same way--in that they filter out, not in. However, you can change your mind. The data is in the can (trace file) and it is only a matter of changing the filter to see what was filtered out the last time. Many times I am stumped and then have an idea--go back and change my Capture Filters--and bam! There is the answer. The point is--incorrect Monitor Filters will just as easily lead you astray--but you still have the opportunity to find your way back since the data is still there.

Again, this might leave you thinking to avoid Monitor Filters. Don't even consider it. Removing irrelevant packets is required to properly measure distinct conversations and search for anomalies. In fact, understanding proper filtering is what using the packet-sniffer software is all about.

6) Lack of understanding the Packet-Sniffer’s CURRENT settings

Monday, you created a Capture Filter and left it as the default. Friday you need to capture a trace file and click on Capture. Various people perform their roles in the test and you save the trace file. Everyone goes home, back to their main job function or to bed. Then you look at it and discover that you didn't realize that the old Capture Filter was still in effect! Why? You altered the Default Capture File instead of creating a new one. Your Trace File is useless.

Always remember to review ALL settings before beginning a test. Additionally, run a practice test to make sure all filters and setting are as they should be.

Sometimes the error you discover is that you were given an incorrect IP address and that you never would find what you are looking for from the IP address from which you are capturing packets. That is a GOOD finding. It means someone's diagram is incorrect. It also means you prevented a useless round of testing.

7) Lack of test controls.

Like any proper experiment, a performance or application test requires a control group and controlled data for all groups. If it was a pharmaceutical test you might have a group with a placebo. In our field we need to create a "BESTline" first. A "Bestline" is not a baseline.

Here is an example.

You have a Client in Singapore and a Server in New York City. The client is Singapore takes 40 milliseconds to execute a transaction and European clients only need 30 milliseconds. Singapore, although farther away, has a faster connection and is expected to get it done in the same time as Europe. What now? Take a BESTline. Use a client in New York City running the same transaction in the same way on similar equipment on the same server as the other two tests. You may discover that it still takes 25 milliseconds! This may due to various issues in the Data Center, Server or PC itself, 25 milliseconds is the fastest it goes!

This means that the first 25 milliseconds have nothing to do with the transport distance or speed. It DOESN'T mean that you have to accept those 25 milliseconds. There is a great deal that can be done about it. However, it is not the network and you now know you have to focus on the Server, PC, Data Center and other components.

Such controls are easy to do--yet seldom done. That common error results in many false leads and false errors as well as lost time and money.

There are many more common mistakes......but they are the topic of different articles on http://www.InterpathTech.com.

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Internet Advertising: The Greatness Of Banners

Banners are probably the most common form of advertising on the Internet today. The reason behind this has to do with their randomness and prevalence throughout the cyber highway. Banners are not intended for target audiences; instead, these flashing, animated, sound-generating eye-catchers are intended to simply throw the message out there in an endless array of locations for everyone—professionals and public—to see. In this way, the company that is advertising becomes known instantaneously, which is the purpose.

The banner may very well be the prelude to sucessfully target networking. When the banners provide a vast acknowledgement of a business’ existence, networking becomes easier and more successful because a wider variety of other business owners will have become more familiar with those who have previously launched the banner. The banner, then, is a form of dynamic introduction for new business ventures and a constant affirmation of already existing ones. All types of businesses use banners due to their “in-your-face” nature and the company recognition they provide during short-term and over long-term periods.

Banners are initiated through particular HTML or PHP hyperlink coding. The more elaborate ones, however, are launched through specialized software like Flash® and Java®, both of which are designed for extreme animation, video and audio presentations, some of which are unrestricted by Windows® framing, such as the Adobe™ logo which is activated everytime a PDF file opens. Some banners feature only color stills with lettering, while others include motion and sound. That’s the great thing about banners: they can be constructed to show anything, and they are growing more and more sophicated all the time.

Among the more popular banners circulating the Internet, many represent the more well-known companies that have been around for a while. This suggests that the larger businesses tend to employ such technical and dynamic means of advertising. Cost isn’t low, and it continues to rise. This includes: software, design and development, and sponsorship with other businesses who offer space on their sites to feature the banners. Pricing varies, but it is usually beyond the budget range of the typical small business. Therefore, the banner not only advertises the company and its particular marketing pitch, it also boasts its success.

There is also the constancy of the banner. Unlike, say, television commercials, this mode of advertising can run on and on, non-stop, day and night. Because of this, in conjunction with their prevalence throughout the Internet, business owners need not ever fear that their banner ads will be going unnoticed. Ongoing advertising is sure to incessantly increase traffic, keep the inflow steady, and promote current development in the businesses the banners represent.

In the end, banners are, due to their countless advantages, the best form of advertising for online business. As a matter of fact, their impact in their effects and efforts make their employment just short of a necessity to ensure success. New online business owners who aren’t sure how to introduce their ventures would be served best to use banners, which are flexibly ideal, despite their potentially high costs.

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6 Tips On Choosing Online File Storage Systems

Storage systems have been in use from ancient times. People have used boxes, trunks, filing cabinets, safety deposit boxes, computer serves, floppy disks, external drives and so on to store important personal and business data.

Safe storage now has new avatar online storage facilities that will securely store important information and protect the data from natural, physical, or mechanical disasters. Since the information in online storage systems is stored away from the home or business premises the security is multifold.

Online storage systems are both practical and cost effective ways of storing data. The files are stored after SSL encryption and this ensure protection of privacy. Files stored online can only be retrieved using a password and log in. Reputed storage is offered by Acpana, NovaStar Online Backup Service, connected Data Protector and Data Deposit Box.

When selecting an online storage system consider:

1. How much space you need and the frequency with which you will be accessing the stored information.

2. Find out what system the online storage facility uses. Check reliability of the system.

3. Find out whether they charge a fixed amount for storage or charge depending on the amount of space you actually use. Fixed costs are ideal for large storage but if your storage needs are 500MB or less then a pay per storage plan is more feasible.

4. Always comparison shop for an online storage solution. Compare prices as well as features.

5. Read through the terms and conditions carefully and always conduct a reliability check.

6. In case the online storage offers free storage for a limited period take up the offer as this will help you understand the system as well as its pros and cons.

All computer systems big or small should have a data protection plan in action. Ensure regular local back ups and a second back up in the form of an online storage facility. Log on to the World Wide Web and read unbiased reviews as well as expert tips on online storage facilities and its pros and cons. Always be an informed user of any system.

According to IT experts online storage solutions are superior to traditional back ups. The main advantage of an online back up system is that files can be accessed from anywhere. However to be effective the online back up system has to be understood and implemented properly. Whether or not online back up is cost effective for every individual depends on the amount of space needed. An important concern is of course security of the data files and whether the encryption process if efficient.

Before selecting an online storage system ask about: encryption methods and frequency; security measures and guarantees; whether only files that have been changed will be stored in back up or all files; how will data transfer take place and its regularity.

Choose an online storage facility that is most suited to your needs and cost effective.

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