Web Accessibility a Universal Goal!

Introduction:

Over the last decay, an increase number of research were conducted to determine ways Information Technology can assist in meeting special needs to ensure universal accessibility. Findings to date suggest that by being more knowledgeable about accessibility issues, Web designers and developers are able to accommodate end users with special needs.

As we enter the knowledge age, it is no longer acceptable that people with limited or no vision are on their own when it comes to accessing the web, nor those with mobility problems are on their own when it comes to use a hardware. To ignore

website accessibility raises moral, business, and legal issues. It is morally wrong to discriminate

against disabled people on the web simply through lack of thought, consideration, or awareness. Many business web sites designed without considering accessibility issues result in loss of revenue. Some countries, such as the US, UK, and Australia has introduced legislation that requires organizations to adhere to accessibility issues.

In June 1999, the Disability Discrimination Act (1999) has been used to fight for access rights in

Australia. The 2000 Olympic Site Games, jointly developed by Sydney Organizing Committee of the Olympic Games (SOCOG) and IBM was found inaccessible to the blind users, and SOCOG was fined A$ 20,000 [1].

The purpose of this paper is raising awareness among web designers and developers, to achieve universal web accessibility goal. The paper looks at the disability issues and the existing assistive technologies or methods used by disabled users to assist them in accessing the web.

Afterwards, the paper reviews guidelines for good web site design, and provides analysis for designing an accessible website. Furthermore, the paper highlights on the challenges and gaps in the web accessibility area.

Literature Review:

Two years ago, a Conference was held in ‘London’ and attended by representatives of commerce, industry, government, and the IT Sector aiming to raise awareness of the potential benefits of assistive technology to disabled users. The outstanding number of speakers highlighted through number of cases how technology can transfer lives. ‘Sue Bassoon’ a Business Development Manager at IBM said: “IBM’s goal is to have a speech recognition system as good as the human ear by 2010” [2].

The objectives of this literature is two folds: (1) explain how a particular disability (e.g.

visual impairment, mobility restriction, hearing impairment) can impede the use of the web, and what can be done to accommodate special needs; and (2) show how web designers and developers can construct accessible web sites to end users with disabilities, such as visual or hearing impairment.

(1) Disability Issues

The section begins with a descriptive part concerning disabled user functional limitation

and dependence on assistive technologies.

A- Vision Issues:

A web user who has no sight (totally blind) is likely to use the screen reader technology to reads a load the content of the web page. Other web users, with partial or poor sight need to be able to enlarge the text on web page using a screen magnifier.

B- Mobility Issues:

A web user may have mobility problems as a result of an accident or disease such as:(loss of limb, Injury, or aging process). The technologies used by users with mobility problems are:

- Sticky Keys: For users with one finger typing.

- Filter Keys: Ignores repeated strokes for people with hand tremors.

- Mouse Keys: Permits moving pointer with numeric keypad.

- Serial Key: Permits access to alternatives for mouse and keyboard functions such as Foot Mouse.

- Eye gaze: A video camera that racks eye movement as the user look at an on screen keyboard. It is customizable as how long a key must be looked at to be recorded. When system has identified the key looked at the symbol appears and the user look at next key.

C- Hearing Issues:

A web user may be deaf or experiencing problems with hearing due to the natural aging process. To assist those users the audio or video need to be translated to the ASL (American Sign Language) language of the deaf, in which certain signs represent words.

(2) Design for Accessibility

In the above section, the paper provided readers with a general knowledge about disability issues, disabled users, and the existing assistive technologies. This section is intended for web designers and developers, because it provides them with tips and guidelines on ways to design a good and accessible website. There are two main aspects

to take into account:

I- Look and Feel

Web designers need to present a user friendly interface that addresses specific ability needs. The designer should be able to describe ways disabled users interact with a website, and how they move through the pages and how they achieve their goals. Below, are helpful tips that designers need to consider when designing an accessible website.

- Web Designers & Developers; should follow the four principles of visual organization in the process of designing a website which are: Proximity, Alignment, Consistency, and Contrast.

- Web Designers & Developers; must avoid using HTML tables to control the layout, instead use style sheets.

- Web Designers & Developers; should use legible fonts, and font size to allow disabled users to easily change them from the browser interface.

- Avoid poor color contrast in your design, and do not use color for meaningful description.

- Avoid the use of animation, and flash which may affect users with photosensitive epilepsy.

- Avoid using Frames because it can pose problems for technology used by some disabled users.

- Try not to use graphics for menu and button forms.

- Avoid hiding menu items (using DHTML or applets)

II- Content

Web designers should organize content in a way that can provide ease of use and simplicity. Below, are helpful tips that designers need to consider when designing an accessible website:

- Use a clear language, and write short sentences.

For example, a web page should provide blind users with a short summary of what they can find. A Search Functionality is important because a blind person can’t scan the page, and will generally trust first result he/she receives.

- Add Accessible tags and attributes by using rich set of tags to enhance accessibility. For instance, an ALT tag is used to provide a text equivalent for images within a website. The

ALT text description is what the screen reader or talking browser will read to the blind users .

- Use clear link descriptions, and include links that a user can click to skip repetitive regions of the page.

- Ensure the pages are usable when scripts, applets, or style sheets are turned off or not

supported.

- All audio and video content should contain captions, transcription, and descriptive information.

Analysis:

It is estimated that 20% of the population has some kind of disability. The internet opens

a new window of opportunity and independence to disabled users from reading news to banking to conducting business. For example, by using the screen reader technology a blind user can listen to the latest newspaper published electronically. Similarly, a user with mobility problem who can not go out shopping to buy a newspaper, nor use a

keyboard or mouse independently, can rather use the eye tracking software that allow people to use a computer with nothing more than eye movement.

Nowadays, organizations are asking designers to make their web sites accessible and for

good reasons. First of all, the more people who can use a site, the more potential it can

generate. Online stores, in particular have a great deal to gain, since many people with

functional limitation problems, find it much easier to shop online. Most Web designers

are not personally opposed to the concept of making web sites accessible to people with

disabilities. In fact most accessibility errors on web sites are the result of ignorance. A large proportion of web designers and developers have simply never thought about accessibility issues. A small proportion of web designers (4%) do not understand the needs of users with disabilities; another (46%) understand some of the needs of users with disabilities. While only (26%) of designers understand most of the needs of users

with disabilities and can accommodate them [3].

The Challenges and Gaps of Web Accessibility:

In this section, we highlight the challenges and the requirements posed by user needs, to

access the web. We argue the need for a new approach to address accessibility issues, and

include it in each and every web project life cycle.We recognize that the vast majority of disabled users face challenges when accessing the web. Why is this? Is it the lack of technical solutions to meet their needs – absolutely not! You will hear today that there are new technological solutions to address even most extreme form of disability. Is it cost?

Again it is not! Some technical solutions, cost nothing at all, and already exist in software. So, What then? Is it that web applications are being developed that present challenges to accessible design? Is it lack of knowledge and skills to meet their needs?

There does seem a general lack of awareness of web accessibility issues. Web Designers and Developers, need to have a better approach to tackle the problem in each phase of the web development process. For example, during the requirement analysis phase a web developer must define the target audience of the site, and should take into account people with a combination of disabilities. In addition to this, during prototyping phase a web designer must have the knowledge to accommodate end users with special needs, and also the skills to meet their expectations.

Moreover, testing the web site using different

technologies is critical for a successful web site, to ensure it meets the accessibility

standards and user requirements [4].

Therefore, in each phase of the web development process, accessibility plays an important role. Accessibility and Usability should be completely embedded in web design and development cycles from beginning to end.

The future looks bright for web accessibility. It promises to educate web designers and developers about accessibility issues, through training courses offered at universities.

Conclusion:

The Internet offers independence and freedom. But, this independence and freedom is limited to certain users. Many websites are not created with accessibility issues in mind.

Whether it is the Web Designer lack of knowledge or ignorance, they exclude a segment of users that in many ways benefit from the internet [5].

In short, designing accessible websites does not require an enormous effort or time. It simply, requires commitment, and accountability, to achieve a universal goal.

Reference:

[1] Duckworth D. (2003).Web Accessibility in Australia. Retrieved June 18, 2005, from

http://www.tonneten.net/mt/blog/archieves/000024.htm

[2] Conference (2003). IT – The Universal Enabler, London. Retrieved May 28, 2005

from http://www.stcsig.org

[3]Web Accessibility Survey (2003). Retrieved June 24, 2005 from

http://cita.rehab.uiuc.eduu/survey/2002-2003-web-practices.html

[4] Volpon A. (2002). The Life cycle ofWeb Accessibility. Retrieved June 24, 2005 from

http://www.evolt.org/article/The_Lifecycle_of_Web_Accessibility/20/50376/

[5] Bohman P. (2003). Introduction to Web Accessibility. Retrieved June 24, 2005 from

http://www.webaim.org/intro

[6]Mertz D. (2000). Tips: Design for accessible Web sites. Retrieved June 22, 2005 from

http://www-128.ibm.com/developerworks/web/library/w-mertz.htm

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The Benefits Of CRM Software

CRM software, often called customer relationship management software, is becoming much more popular today than it was in years past. One reason for this is that more people understand what the software is and are deciding to use it. Another reason is that the software is getting better and easier to use. It has more features and benefits than it did in the past, and it is also becoming more user-friendly, which is very important. More people today are using the Internet for their businesses. As this trend continues to grow, there will be a larger need for CRM software, but only if it is found to be useful and compatible with the needs that a business owner or manager has.

There are a lot of benefits to CRM software, as well. Managers can use this software to keep track of their customers and vendors and organize them in many different ways. It is unfortunate that so many people only think of CRM software as being a datebook or contact-recording type of software. It does handle these functions, but it does a great deal more than that, which is something that many business people fail to realize today when they are presented with CRM software. This CRM software can be used to record names and dates. However, it also keeps track of sales, returns, important dates such as birthdays and anniversaries. In addition, it can help to remind salespeople of their prior commitments. This keeps them from missing deadlines, meetings, the returning of phone calls, or anything else that will affect the perception of them that their clients have.

Naturally, not missing deadlines is vital to a good business relationship. In addition, the CRM software can help a client feel as though he or she matters to a business. When a client feels important and valued, repeat business is much more likely than it would otherwise be. This is great for the business, but it is also good for the clients, because everyone in the relationship benefits from the efficiency that CRM software helps to create. Without CRM software, there is a good chance that there will be more problems in the interactions that are needed between clients and businesspeople. This is not to say that CRM software eliminates all chance of problems, but it does reduce them.

Those who use CRM software can also be more organized, because it is easier for them to find what they need when it comes to their customers, their vendors, and anything else that they need to keep close track of. It allows them to return calls more promptly, send out birthday cards, and keep customer information stored in a database where it can easily be retrieved by anyone who has authorized access to it. The main benefit to customers is that almost anyone in the company can help them, at least to some degree, because they can get to their information. This benefit of CRM software is the most important one because of the ability to let customers know that they are important to the company.

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Using Crm Software To Gain And Keep Clients

Not all companies use CRM software, and companies that do use it often find that surprising. They know the benefits of the CRM software and how much it can do for their companies. They find that they can get more clients – and keep the ones they have – when they use it, as well. Naturally, keeping clients is vital. However, getting new ones is also something that needs to be done. By using CRM software, clients can be reassured. They are treated well, and they feel as though their opinion matters. Because of this, they often tell others of their experiences with a particular company. In doing so, word of mouth advertising spreads quickly. Those who hear about the quality of the company may then try it, and more clients will be gained.

The way that CRM keeps customers feeling secure, and the way that it brings in new ones through word of mouth work together to allow for a lot of help for companies. It is remarkable how many companies are now moving toward using this software. Generally, it is larger companies. However, this is not because CRM software is not good for smaller companies. Instead, it is because larger companies simply have more difficulty keeping track of their clients. They usually have a larger client base, and they also have more people who may need access to that information. For smaller companies, however, getting and using CRM software can be very beneficial. It enables them to be ready when they grow and their client base expands.

This is highly important for companies that feel as though they must continue to build the number of clients that they have. These companies want to be ready for whatever comes next, and this is a good idea, especially for smaller companies. Larger ones can also benefit , though, because they still want to gain new clients. Just because someone has a good client base, he or she usually still wants more. Clients come and go, and getting a steady flow of new ones will not only help the client base grow, but will also help to replace clients who may leave for various reasons. Even a good company will lose clients. This is often through no fault of their own. Clients may relocate. Some may pass away. Still others may find a better deal, a company closer to home, or something that they feel better about.

CRM software can be used for many different things. Most commonly it is used to store names and dates. However, there are many other things it can do. Companies use it to keep track of their client’s purchases and returns. It is also often used to remind salespeople of important appointments and to ensure that they do not forget their clients. This can mean sending out anniversary and birthday cards, returning phone calls more promptly, and handling many other areas of life that are important to business interactions. Overall, using CRM software is one of the best choices that a company can make.

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What CRM Software Can Do For Your Business

CRM software can do a lot for the business that a person owns or runs and the salespeople who work in it. However, a lot of people do not realize the importance of CRM software so they do not use it. Individuals also often think that CRM software is very complicated, and so they avoid using it because they feel they will not be able to figure out how it works. If it is too hard to use, people will avoid it, and they will find other ways of keeping track of customers. These may or may not work well. Still other individuals may be concerned that CRM software is too costly for them, so they decide it is not cost-effective for their business. CRM software is the right choice for most businesses, though, because it does so much in keeping track of the clients and any issues that pertain to them.

The most important thing that CRM software can do for a business is to keep it organized. Clients and their information is a vital part of business life. Even a small business must make sure that these clients are kept organized. They must not be ignored or neglected because they were somehow lost in the shuffle of people and paperwork that takes place every day. With CRM software, though, there is much less worry about the clients and their information. This software can also help to keep client information safer and more protected. By doing this, the company is better protected from future problems. In addition, the clients often feel better about doing business with the company. Any sensitive information that is provided to the company will not be lost or compromised.

CRM software is a great tool for salespeople as well. It helps to keep them prepared every day for what they must do. Those who work in sales often spend a lot of time each day trying to make sure that they are ready for the next day. They are also concerned about forgetting clients or forgetting appointments. With CRM software, there is a much lower chance of these problems. Everything that the salesperson needs to know about the client and everything that has to be remembered can be easily stored. The only disadvantage to this method is that a salesperson may not take the time to use the system. This, however, would be the fault of the salesperson, not the fault of the software.

For most companies, CRM software is a great way to build business. Not all companies will use this software, but those that do find that their business has been improved. The interaction that salespeople have with their clients is better, and the individuals who need to be reassured that they are important to the company can get that feeling. When they get that, they want to come back. They are interested in doing business with the company, and they feel that their ideas and opinions, as well as their business, are valued.

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What CRM Software Really Is

CRM software is generally mentioned in a lot of specific business circles, and a lot of people are familiar with the CRM term. They do not, however, necessarily know what CRM software actually is or what it can do for a person�s business. For a person to know what the software is capable of, it is important for that person to understand what the software is. There is a common misunderstanding that CRM software is nothing more than a way to store customers� names and numbers, and that any interest in what the software can or should do does not go beyond that. This is, though, a very inaccurate assumption. CRM software provides much more than simply a way to store contacts and remember people�s names and numbers.

Names, phone and fax numbers, email addresses, and physical addressed can all be stored in the CRM software. In addition, however, birthdays, anniversaries, and other important dates can be saved. Returns, purchases, buying information, and how long extended warranties are good for, as well as information on extended coverage plans, are also all addressed by CRM software. These kinds of information are very important to the efficient running of a business, but many small business owners do not feel that having this software is really necessary. This could be accurate with a business for only one or two people. However, even a very small business can have a lot of clients, and those clients can be remembered with CRM software so that there are no problems with their future orders or correspondence.

Especially if people use a company frequently and do a lot of repeat business there, they want to feel like they matter to that company. These people appreciate it when their birthday is remembered, when they are asked to take a survey and give their opinion, or when they are reminded that their warranty is about to expire. People enjoy thinking that the company that they work with and give their money to wants to let them know that they are appreciated. CRM software is very helpful in allowing business people to �remember� their clients with the click of a button. Because the conversations and telephone calls can be easily recorded, people who talk with a customer in the future will be able to see what has been done in the past. This is especially helpful for individuals who may have problems with equipment or services from a certain business.

The CRM software is basically designed to take care of everything all at once, so that all of a client�s information can be easily stored. Of course, it can also be used for vendors and other individuals, because they are also very important to a business. A business can remain on the cutting edge of their industry an keep their clients happy by using CRM software to keep track of both clients and vendors.

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Fun Games to Play With the Family

Many families today do not spend that much time together. Life seems to get in the way, and they end up going their separate ways and doing their own things. However, there are ways to bring the family closer, and one way is through the playing of games. With that in mind, however, it is important to find games that everyone can play, so that they can all have fun and enjoy what they are doing. Without the entire family being able to play, the people that are left out will be resentful and the goal of getting the entire family involved will be lost. Fortunately, there are many fun games available.

Some of the easiest ones to play are backyard games like horseshoes and beanbag toss. These are games that do not require a lot of set-up and preparation. In addition, they have simple rules and they are games that almost anyone of any age can play. Because of this, the entire family from very young children through to the elderly grandparents and even great-grandparents can play them. When games are available for such a large group of individuals, they can really help to keep families together. Sometimes, though, the weather is bad and games cannot be played outside. It may be too hot for everyone to enjoy it, or it may be raining or cold.

When outside games cannot be played, there are family games to play inside. Most people think of video and computer games, and those can be very enjoyable, but there are other games. Many people still like board games, and putting together a puzzle can be a fun family activity, as can doing an art project, making a scrapbook, or looking at family photos. For those that want a different kind of indoor game, though, there are many options that people used to play such as hide-and-seek or sardines. Searching the Internet for these kinds of games can provide parents with a list of many fun activities that the entire family can enjoy.

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The 7 Most Common Mistakes Using Packet-Sniffers

This article is also covered in a "The Sniffer Guy" podcast--available at http://www.interpathtech.com --and--through iTunes.

1) Believing the “Intelligence” of the Software without understanding how it makes determinations.

Software default settings are very seldom correct for YOU. For example, a device may say that a SQL server should respond in 50ms. But, if that device is across a WAN with a 200ms ping time--that is highly unlikely. This causes false SLOW SQL messages. This is only an example, but there are many such alerts and messages based on default "thresholds" within this type of software tool's configuration.

Particulars of your environment may create false alerts or other messages. The definitions of what is an “excessive” delay--latency--broadcasts, etc, are up to you--not the tool.

It's important for you to know the default settings driving alerts and messages. Then, ignore or alter those alerts that are not set best--for your enterprise. Altering them to make the appropriate settings for your enterprise is the best strategy. Too many false flags or alerts numb you into ignoring important ones or--cause you to make serious errors and incorrect decisions that can be Very Very expensive.

Properly used, those features can save enormous amounts of time and show things your own eye would likely miss.

2) Not understanding the Protocols used, such as TCP, HTTP, etc.

What good is a tool that tells you information about how a protocol is behaving if you do not understand the underlying technology? By this I mean the RFC's for the protocols that are relevent to your concerns.

---What is the impact of various protocols working differently for the same application doing the same transaction--in different locations?

---What is expected according to specs--and how is your trace file showing different--or less optimal behavior?

---Why would there be 2 TCP connections from one location and 10 from another--for the same application doing the same transaction?

This short article cannot answer all these questions--but it can show you the types of information that you will need to understand in order to make sense out of the data a trace file will show you. Know the protocols well. Deep understanding of TCP is the basic price of admission. While you may consider this a matter of skill sets, my point is that attempting to troubleshooting a problem with a packet-sniffer while not understanding the protocols is a mistake--and a common one. If you add this point to the first one listed--about not believing all the standard settings on tools--you find that the tool cannot answer anything for you by itself. You need to know what you are looking at. You are the analyst--the tool is just an aid.

3) Not understanding the layer 1 and layer 2 aspects of the topology you are sniffing.

Ethernet and all other topologies have many different specifications, which are altered or outright ignored by many switch or other network device manufactures. You must know the specs and how the hardware you are working with applies those specs--or doesn’t apply them. A classic example is Spanning Tree. There are IEEE specifications for Spanning-Tree but those specifications are just a model...not a law. Each manufacturer has tweaked it in order to create some proprietary advancement to give them a competitive advantage. Sometimes, those advances become the new spec. However, you need to know what is standard and how your equipment varies on that theme. What good is seeing the BPDU's in a trace file if you don't understand what they contain or how it relates to the problem at hand? Again, this may be looked at as a skill set issue but--expecting to solve critical problems with a packet-sniffer while not knowing this about your network is a mistake.

4) Uni-directional SPANs or Port Mirroring & Single-sided trace files.

Often the switch port used by a server you need to monitor is incapable of providing a bi-directional SPAN (Port Mirror). If so, you cannot get answers from such a trace as it will miss critical information. It can be an oversight by the Engineer doing the trace but sometimes it is simply not understood to be such a critical concern--and ignored. Either way, when you have a situation like this you need to bite the bullet and put in a Change Order to get it moved to a fully bi-directionally mirror-able port before any serious analysis can be done.

Here is a good example of why this is so. Picture a Client and a Server. The Server wants to end a specific TCP connection and keeps sending FIN's. Yet, we never see the Client send back a FIN ACK. We do see other traffic between them and know that there is connectivity. So, here are the questions:

--Are the FINs not arriving at the Client--or--is the Client receiving them and appropriately sending back the FIN ACK--which are not getting back successfully?

----If so, then it is most likely a network issue.

--Are the FINs arriving successfully--but being ignored by the Client?

---If so, then it is mostly likely a Server or OS or Data Center issue.

These questions can not be answered with a trace file that only sees one side of the conversation. Two traces, sychronized, are needed to determine the answer to these questions.

5) Incorrect filters--either Capture or Display

An important concept here is that filters add nothing--they only remove--they only filter out. When you say that you are "filtering for" what you mean is that you are "filtering out" everything else. This isn't just semantics as understanding this perspective is critical to success.

Capture Filters:

Capture Filters are irreversible. If you filtered out something that you need to see--you just aren't going to see it. There is no second chance without running the test again.

Capture Filters determine what is allowed in the Capture Buffer. If the data is there to see--great. If you filtered what you need out--you can't change the filter after the fact. A very experienced Protocol Analyst may notice the problem by seeing anomalies that amount to the shadow of the missing data--but most will not be able to tell. And, of course, even if you can tell--you still have to re-test.

This might lead you to think that you should not use Capture Filters--and that is half true. If you don't really need them--don't use them. However, if you are drinking your packets out of the Fire Hydrant--you have no choice. Under those conditions the data will fill up your Capture Buffer is less than a single second.

Another point is that they should be consistent within a Test Design. If they vary too much, they will create false differences that can easily lead the Network and Application Performance Analyst or Protocol Analyst astray.

Monitor Filters:

Monitor Filters are forgiving. They work the same way--in that they filter out, not in. However, you can change your mind. The data is in the can (trace file) and it is only a matter of changing the filter to see what was filtered out the last time. Many times I am stumped and then have an idea--go back and change my Capture Filters--and bam! There is the answer. The point is--incorrect Monitor Filters will just as easily lead you astray--but you still have the opportunity to find your way back since the data is still there.

Again, this might leave you thinking to avoid Monitor Filters. Don't even consider it. Removing irrelevant packets is required to properly measure distinct conversations and search for anomalies. In fact, understanding proper filtering is what using the packet-sniffer software is all about.

6) Lack of understanding the Packet-Sniffer’s CURRENT settings

Monday, you created a Capture Filter and left it as the default. Friday you need to capture a trace file and click on Capture. Various people perform their roles in the test and you save the trace file. Everyone goes home, back to their main job function or to bed. Then you look at it and discover that you didn't realize that the old Capture Filter was still in effect! Why? You altered the Default Capture File instead of creating a new one. Your Trace File is useless.

Always remember to review ALL settings before beginning a test. Additionally, run a practice test to make sure all filters and setting are as they should be.

Sometimes the error you discover is that you were given an incorrect IP address and that you never would find what you are looking for from the IP address from which you are capturing packets. That is a GOOD finding. It means someone's diagram is incorrect. It also means you prevented a useless round of testing.

7) Lack of test controls.

Like any proper experiment, a performance or application test requires a control group and controlled data for all groups. If it was a pharmaceutical test you might have a group with a placebo. In our field we need to create a "BESTline" first. A "Bestline" is not a baseline.

Here is an example.

You have a Client in Singapore and a Server in New York City. The client is Singapore takes 40 milliseconds to execute a transaction and European clients only need 30 milliseconds. Singapore, although farther away, has a faster connection and is expected to get it done in the same time as Europe. What now? Take a BESTline. Use a client in New York City running the same transaction in the same way on similar equipment on the same server as the other two tests. You may discover that it still takes 25 milliseconds! This may due to various issues in the Data Center, Server or PC itself, 25 milliseconds is the fastest it goes!

This means that the first 25 milliseconds have nothing to do with the transport distance or speed. It DOESN'T mean that you have to accept those 25 milliseconds. There is a great deal that can be done about it. However, it is not the network and you now know you have to focus on the Server, PC, Data Center and other components.

Such controls are easy to do--yet seldom done. That common error results in many false leads and false errors as well as lost time and money.

There are many more common mistakes......but they are the topic of different articles on http://www.InterpathTech.com.

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Internet Advertising: The Greatness Of Banners

Banners are probably the most common form of advertising on the Internet today. The reason behind this has to do with their randomness and prevalence throughout the cyber highway. Banners are not intended for target audiences; instead, these flashing, animated, sound-generating eye-catchers are intended to simply throw the message out there in an endless array of locations for everyone—professionals and public—to see. In this way, the company that is advertising becomes known instantaneously, which is the purpose.

The banner may very well be the prelude to sucessfully target networking. When the banners provide a vast acknowledgement of a business’ existence, networking becomes easier and more successful because a wider variety of other business owners will have become more familiar with those who have previously launched the banner. The banner, then, is a form of dynamic introduction for new business ventures and a constant affirmation of already existing ones. All types of businesses use banners due to their “in-your-face” nature and the company recognition they provide during short-term and over long-term periods.

Banners are initiated through particular HTML or PHP hyperlink coding. The more elaborate ones, however, are launched through specialized software like Flash® and Java®, both of which are designed for extreme animation, video and audio presentations, some of which are unrestricted by Windows® framing, such as the Adobe™ logo which is activated everytime a PDF file opens. Some banners feature only color stills with lettering, while others include motion and sound. That’s the great thing about banners: they can be constructed to show anything, and they are growing more and more sophicated all the time.

Among the more popular banners circulating the Internet, many represent the more well-known companies that have been around for a while. This suggests that the larger businesses tend to employ such technical and dynamic means of advertising. Cost isn’t low, and it continues to rise. This includes: software, design and development, and sponsorship with other businesses who offer space on their sites to feature the banners. Pricing varies, but it is usually beyond the budget range of the typical small business. Therefore, the banner not only advertises the company and its particular marketing pitch, it also boasts its success.

There is also the constancy of the banner. Unlike, say, television commercials, this mode of advertising can run on and on, non-stop, day and night. Because of this, in conjunction with their prevalence throughout the Internet, business owners need not ever fear that their banner ads will be going unnoticed. Ongoing advertising is sure to incessantly increase traffic, keep the inflow steady, and promote current development in the businesses the banners represent.

In the end, banners are, due to their countless advantages, the best form of advertising for online business. As a matter of fact, their impact in their effects and efforts make their employment just short of a necessity to ensure success. New online business owners who aren’t sure how to introduce their ventures would be served best to use banners, which are flexibly ideal, despite their potentially high costs.

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6 Tips On Choosing Online File Storage Systems

Storage systems have been in use from ancient times. People have used boxes, trunks, filing cabinets, safety deposit boxes, computer serves, floppy disks, external drives and so on to store important personal and business data.

Safe storage now has new avatar online storage facilities that will securely store important information and protect the data from natural, physical, or mechanical disasters. Since the information in online storage systems is stored away from the home or business premises the security is multifold.

Online storage systems are both practical and cost effective ways of storing data. The files are stored after SSL encryption and this ensure protection of privacy. Files stored online can only be retrieved using a password and log in. Reputed storage is offered by Acpana, NovaStar Online Backup Service, connected Data Protector and Data Deposit Box.

When selecting an online storage system consider:

1. How much space you need and the frequency with which you will be accessing the stored information.

2. Find out what system the online storage facility uses. Check reliability of the system.

3. Find out whether they charge a fixed amount for storage or charge depending on the amount of space you actually use. Fixed costs are ideal for large storage but if your storage needs are 500MB or less then a pay per storage plan is more feasible.

4. Always comparison shop for an online storage solution. Compare prices as well as features.

5. Read through the terms and conditions carefully and always conduct a reliability check.

6. In case the online storage offers free storage for a limited period take up the offer as this will help you understand the system as well as its pros and cons.

All computer systems big or small should have a data protection plan in action. Ensure regular local back ups and a second back up in the form of an online storage facility. Log on to the World Wide Web and read unbiased reviews as well as expert tips on online storage facilities and its pros and cons. Always be an informed user of any system.

According to IT experts online storage solutions are superior to traditional back ups. The main advantage of an online back up system is that files can be accessed from anywhere. However to be effective the online back up system has to be understood and implemented properly. Whether or not online back up is cost effective for every individual depends on the amount of space needed. An important concern is of course security of the data files and whether the encryption process if efficient.

Before selecting an online storage system ask about: encryption methods and frequency; security measures and guarantees; whether only files that have been changed will be stored in back up or all files; how will data transfer take place and its regularity.

Choose an online storage facility that is most suited to your needs and cost effective.

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